Habit Burger & Grill is a fast casual restaurant chain that specializes in chargrilled hamburgers (or Charburgers).
They wanted to re-launch their brand in a big way that emphasizes “our burgers better, because we chargrill them.”
So we created Charlie, a charcoal briquette mascot, who sacrifices himself in fire for the betterment of Charburgers.
Habit Burger doesn’t make normal burgers. They make “charburgers,” which are better.
So to spread charburger awareness, we created Charlie, an animated charcoal who’s sole purpose in life is to grill great burgers.
Don’t worry. Charlie always come back.
