Special Olympics

“Special” is an outdated way to refer to someone with an intellectual disability.

But it’s the perfect way to describe Special Olympics.

So we teamed up with Special Olympics to reclaim “special.”



And here’s a bonus spot where the athletes riff on what “special” means to them.


OOH


We also helped start a video series called The Special Report, where Special Olympics athletes interview sports icons.

It’s picked up a lot of steam over the last year and really touches the ol’ heart. Check it out!


Everything leads to DoSomethingSpecial.org, where you can learn more and get involved.


Made at Barrett Hofherr with Michael Simon and Daisy Serafini

CDs: Todd Eisner, Jamie Barrett

SILVER - Effie Awards 2023

Gold - Indie Awards 2023

Silver - National addy’s

Gold & Mosaic Award - SF Addy’s

AdAge - Editor’s Pick